ASSEMBLY RADIO

The iconic Cape Town live music venue The Assembly has teamed up with For music Lovers to produce a new local internet radio station. They will play music that is not usually heard on the radio... more rock, more acoustic and less commercial.

I was asked to design and manage the build of a booth that we placed within The Assembly nightclub. It needed to give life to a dead corner of the club and fit into the existing interior. Another very important factor was the acoustics - the intention is to broadcast 24 hours a day, so when there's a gig on the main stage just about 3 metres away, the DJ's should still be able to do their job. With one of the biggest, baddest, loudest sound-systems in the city this was quite some challenge. So we designed a box within a box trying to acoustically and physically separate the interior from the surroundings. A lot of the design is within the walls creating a simple, functional and neat-looking box. Two large windows create a visual appeal to the public.

LUSSO

Lusso is a new brand developed in South Africa that imports exclusive designer furniture and crockery from Europe. A floor in a building in the centre of Cape Town was chosen for the location of the showroom.

The concept was to have a museum-type feel combined with a hot-off-the-press warehouse feel. Crates were made up and placed within the space with the lids pried open to expose various pieces. This implied that the goods had just come off the boat (and hence from afar) and that the potential clients were the first to have a glimpse at this new ware. The space was kept relatively bare with an industrial screed floor, smooth walls and temporary walls as in a museum. The whole was to have a rather temporary, pop-up character to it and let the products to the talking.