LUSSO

Lusso is a new brand developed in South Africa that imports exclusive designer furniture and crockery from Europe. A floor in a building in the centre of Cape Town was chosen for the location of the showroom.

The concept was to have a museum-type feel combined with a hot-off-the-press warehouse feel. Crates were made up and placed within the space with the lids pried open to expose various pieces. This implied that the goods had just come off the boat (and hence from afar) and that the potential clients were the first to have a glimpse at this new ware. The space was kept relatively bare with an industrial screed floor, smooth walls and temporary walls as in a museum. The whole was to have a rather temporary, pop-up character to it and let the products to the talking.