G-STAR SANDTON

In November 2011 the second G-Star Raw store was opened in Sandton, Johannesburg. Together with the local owner the design concept from Amsterdam was adapted to suit the local market. I was asked to take on the project management and to have certain furniture fixtures produced locally.

YOGIBERRI

It was a joint venture by the Spar and Yogiberri that saw the realization of a frozen yoghurt stand in the Cape Quarter. The concept was frozen joghurt mixed with fresh fruit and berries. The colours were white and pink and green and it had to fit into the existing structure.

JAKURA SUSHI BAR

Jakura was to be a Japanese-looking sushi bar in Canal Walk. The setting was a fairly complicated location around the escalators in the food court. It needed to have an open character yet the patrons needed to feel closed-off from the rest of the bustling area. The largest sushi-belt in Cape Town was wrapped around the escalator and the kitchen was placed below the escalator thereby maximizing a very limited space.

FABIANI

Fabiani asked me to take their store in Willowbridge and, although reusing as much furniture as possible, to create a new concept for Fabiani to implement in Canal Walk and possibly countrywide. Fabiani is a brand with much to offer. The extensive exclusive collection provides the client with a lot to choose from. However this is also often the problem – too much choice. I decided to simplify the task for the customer by creating clarity, allowing customers to read the store upon entering. Furniture against the walls has remained sparse leaving room for Fabiani’s core products: G-Star denims and clothing, Fabiani shirts, Fabiani Suits and Fabiani shoes. The central floor space is more chaotic, enhanced by a classic black-and-white checker tiled floor, enticing the customer with abundance.

The amount of materials and colours used within the store has also been reduced allowing the product – clothing – to do its work. Tones of white have been layered creating a chic ton-sur-ton effect. This subtleness enhances the fine quality of the brand without distracting. The copper and wooden materials add warmth to the interior while keeping it masculine. Much of the wood has been treated with a thick epoxy coating, giving a surprising texture to a well-known material. 

HOUSE OF PERFORMANCE

In 2006 a consultancy firm in Utrecht, The Netherlands, acquired the old courthouse in the city centre. In collaboration with the newly-founded design firm Kuub, the interior was transformed.

As most employees worked from clients' offices Monday through Thursday, the solution for the interior had to ensure that the large rooms didn't feel too empty. A 'meandering' desk was chosen as the solution. This filled the space and could be used for up to 15 people to work at, but didn't create the idea of vacant desks when only two people were sitting at it. The materials chosen for the surfaces was predominantly solid oak laid in a herringbone structure, giving a modern application to a traditional material. The feel of the more than 150-year-old building needed to be upheld while at the same time portraying the feel of a modern and innovative company. High quality materials and workmanship were used to further exude these characteristics.

G-STAR FLAGSHIP STORE

While working for G-Star Internation C.V. in Amsterdam I was involved with the design of their flagship store in Amsterdam. Although having almost 200 stores worldwide, the Dutch brand had until then strategically chosen not to have a monobrand store in The Netherlands. This flagship store was to change all that.


Being positioned in the city where the brand was founded, it was important that the shop would surpass the rest in terms of design and appearance. The shop would function as a podium for new developments of the brand's shopfittings and materials. There was therefore a large emphasis on new furniture pieces, cladding, lighting and raw materials.

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