FABIANI

Fabiani asked me to take their store in Willowbridge and, although reusing as much furniture as possible, to create a new concept for Fabiani to implement in Canal Walk and possibly countrywide. Fabiani is a brand with much to offer. The extensive exclusive collection provides the client with a lot to choose from. However this is also often the problem – too much choice. I decided to simplify the task for the customer by creating clarity, allowing customers to read the store upon entering. Furniture against the walls has remained sparse leaving room for Fabiani’s core products: G-Star denims and clothing, Fabiani shirts, Fabiani Suits and Fabiani shoes. The central floor space is more chaotic, enhanced by a classic black-and-white checker tiled floor, enticing the customer with abundance.

The amount of materials and colours used within the store has also been reduced allowing the product – clothing – to do its work. Tones of white have been layered creating a chic ton-sur-ton effect. This subtleness enhances the fine quality of the brand without distracting. The copper and wooden materials add warmth to the interior while keeping it masculine. Much of the wood has been treated with a thick epoxy coating, giving a surprising texture to a well-known material.